Sex, Drugs, and Metamucil

Drug use is a learned behavior. I know this because 80's television PSA's would never lie to me.

First of all, telling teens that drugs are "bad", "wrong" and otherwise verboten only makes them seem all the more cooler. What better way to get back at 'the man' than to smoke the reefer, spark a spliff, or bite the wax tadpole (or whatever the term is now).

Drug use is alluring for these reasons:

1. It makes you feel good
2. Feeling good is illegal
3. Illegal stuff gets you laid
4. Getting laid feels good.

If you want them to stop, you have to make a clear association between drugs and things they already hate. You need an automatic gut reaction to the mere thought of drugs. And there's nothing more gut-reacting than the idea of old people having sex.

That's right: Septuagenarian Porno.
Seeing two old people doing it while smoking pot would completely eradicate drug use among every possible age category below 60. Hell, it might even be a solution to childhood obesity.

Now of course you'd only show this when the kids are ready. Make it part of Driver's Education somehow. Show the reel of the car crashes, then loop in a few minutes of Ethel and Arthur passing the doochie while passing a kidney stone. Sure the kids will be horrified and maybe even scarred emotionally, but that's clearly better than smoking marijuana.

Seriously though, any message that tries to convince kids that this glorious magical mind fruit is Satan's weed is a wasted effort. You can't chastise the kids into behaving properly by drumming the rules into their hormonal crazed minds. Being rational and sober about anything is foreign to them. It just doesn't work. Spend some time on YouTube and you'll see.

Kids never do what's rational or good for them. Hell, they can't even light a fart on fire properly.

Trust me, I know.
And knowing is half the battle.